Soon, the name LLORSA was born and started positioning itself in the Madrid market, providing a service that had never been heard of at the time, providing assistance in less than 24h was a novelty.
This was when the aliance between IBERCARRETILLAS and Llorsa Forklifts was created. Ibercarretillas is an official franchisee/importer for the whole of Spain of FIAT-OM-PIMESPO with their own offices in Barcelona, Bilbao, Sevilla, Madrid and Valencia.
Llorsa Forklifts became a franchisee of Ibercarretillas and started distributing the Italian brands FIAT-OM-PIMESPO.
The premises in the centre of Madrid started to seem small and far away to our clients so we moved to Ajalvir, in the noth-east part of Madrid. As the Madrid premises of Ibercarretillas were in Fuenlabrada, we were able to cover more of the province. We were also able to join the most logistical area of Madrid, the Corredor del Henares, where there are highly industrialised cities like Coslada, San Fernando de Henares, Torrejón de Ardoz, Alcalá de Henares, Azuqueca de Henares, Guadalajara…